Publisher's Guide: Choosing the Right Monetization Partner in 2025

Selecting the right monetization partner can make or break your app's revenue potential. Here's what you need to know.

Essential Criteria for Evaluation

1. Revenue Performance

• Competitive eCPM rates
• Fill rate consistency
• Payment terms (NET 30 vs NET 60)
• Minimum payout thresholds

2. Integration & Support

• SDK size and performance impact
• Integration complexity
• Developer documentation quality
• Technical support responsiveness

3. Offer Quality & Diversity

• Advertiser reputation
• Offer variety and freshness
• Geographic coverage
• Vertical alignment with your audience

4. Analytics & Reporting

• Real-time dashboard
• Granular performance metrics
• Custom reporting capabilities
• Revenue attribution accuracy

5. Fraud Prevention

• Multi-layer fraud detection
• Quality control measures
• Advertiser protection protocols

Red Flags to Avoid

❌ Unclear payment terms

❌ Poor fill rates

❌ Bloated SDK (>100KB)

❌ Limited support

❌ No fraud prevention

Green Flags to Look For

✅ Transparent reporting

✅ Fast integration (<5 minutes)

✅ Dedicated account manager

✅ NET 30 payment terms

✅ Multiple payment methods

Questions to Ask

• What is your average eCPM by geography?
• What is your typical fill rate?
• How do you handle fraud prevention?
• What integrations do you support?
• What are your payment terms and minimums?

Making the Decision

The right partner should:

• Align with your audience demographics
• Provide transparent, real-time reporting
• Offer competitive revenue share
• Support your growth trajectory
• Maintain high-quality demand

GemiWall checks all these boxes and more. With NET 30 payment terms, $20 minimum payout, and industry-leading eCPMs, we're built for publisher success.